Vaseline, the UK’s number one lip care product from Unilever, is launching its new Vaseline Intensive Lip Therapy Repair Balm just in time for the Autumn/Winter months. The trusted skincare brand, which holds 31.9% value share of the lip care category, is introducing a new tube format to its successful portfolio of lip care products. The launch will be supported by a marketing campaign which will focus on digital, PR and in store in 2013.
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